30 June, 2024

Importance of Showcasing Your Brand – SMB Client Pavilion at IFE 2024

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30 May, 2025

SMB Spotlights urSwim a Youth Water Safety Franchise

SMB Spotlights urSwim founder, Marina Mentzel in a quick conversation about launching and developing her youth water safety and swim instruction franchise brand. SMB: In a few sentences, describe your swim franchise and a little about your company. Marina Mentzel, Founder and CEO: urSwim is a swim instruction school and aquatics management company on a…

23 May, 2025

Beginning the Process of Converting a Business to a Franchise

Franchising might seem like the next logical step in scaling your business, but it’s more than just replicating what’s already working. It’s about transforming your business into a model that others can follow successfully and profitably, with the systems, support, and structure to back it up. Done right, franchising can take a strong brand from…

30 April, 2025

Client Spotlight: Goodness Bowls

Author: Kayla Mowery, Technical Writer and Operations Associate Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB SMB had the opportunity to connect with Corinne Persichetti and Susan Persichetti, the Co-Founders of Goodness Bowls. During their conversation, they shared the inspiring story behind Goodness Bowls, a fast-casual café that prioritizes a positive dining experience and exceptional…

15 April, 2025

Legal Essentials for Franchising Your Business

You’ve built a successful business. Customers love your brand, your operations are strong, and you’re ready to grow, but how do you expand without sacrificing control or quality? That’s the question many business owners ask when they consider franchising. But before you dive into the legal documents, franchise fees, and disclosure regulations, it’s important to…

27 March, 2025

Client Spotlight: EmmUcare

EmmUcare Home Health is redefining home healthcare with a personalized, compassionate approach that puts clients first. Founded on the belief that care should be centered around the individual, EmmUcare provides high-quality home health services and personal care assistance designed to empower individuals to live healthier, more independent lives. With a commitment to innovation, continuous staff…

17 March, 2025

Avoiding Common Pitfalls When Turning Your Business into a Franchise

Franchising your business can be an exciting opportunity to grow your brand and connect with new markets. However, the franchising process is complex, and without proper preparation, it’s easy to encounter challenges that can hinder success. By addressing these common franchising pitfalls, you can create a strong foundation for your franchise system and achieve long-term…

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