September 4, 2024

Client Spotlight: Simply Cabinetry

SMB Franchise Advisors: In a few sentences, describe what Simply Cabinetry does and what your company is all about.

Diana and Derrick Simmons, Simply Cabinetry: Simply Cabinetry provides kitchen and bath cabinetry through local showrooms and design studios. We cater to both contractors and DIYers, offering a range from simple stock to luxury custom cabinetry. Our focus is on delivering more SELECTION, more SERVICE, made SIMPLE!

Derrick and Diana Simmons, Co-Founders Simply Cabinetry

Derrick and Diana Simmons, Co-Founders Simply Cabinetry

SMB: What makes your service/product unique?

Diana and Derrick: We offer a broad selection of on-trend, high-quality products from top national brands delivered directly from the manufacturer to the job site. Our simple, streamlined process, showroom experience, technology, proprietary software and proprietary Cabinetry AI make it easy for franchisees to provide the best cabinetry experience possible!

SMB: What inspired you to franchise your business?

Diana and Derrick: We saw a better way to run our business by focusing on what makes us successful. We wanted to share our system, process, and team with like-minded entrepreneurs to help them be successful.

SMB: Why did you partner with SMB Franchise Advisors?

Diana and Derrick: We needed expert guidance to navigate the complex journey of franchising and grow our brand effectively. SMB was local. We received raving reviews, so it was a simple choice!

SMB: How many units did you have before SMB?

Diana: Derrick and I had three corporate-owned flagship stores that established the foundation for our franchise model.

Diana and Derrick standing outside Simply Cabinetry store

Derrick and Diana outside of Simply Cabinetry.

SMB: What are your long-term goals for your franchise? How big do you want to grow your brand?

Derrick: We aim to become the leader in cabinetry sales and design, with a vision to provide clarity in cabinetry in every local suburb across the USA.

SMB: What advice do you have for people looking to franchise?

Derrick: Ensure you have a successful business model, communicate clearly with your team, and make sure your concept can work in other markets.

SMB: Is there anything else you would like for us to share about you and/or your brand?

Diana: Yes, our primary goal is to make others successful. We are opening up ourselves and everything we have learned in the first 15 years of running the business to give back to like-minded entrepreneurs who are looking to invest in themselves.