Joanne Hoyer grew up in the franchising industry and has strong past experience in franchise growth and development. Joanne has taken her experience and utilized it to craft the right systems and tools for emerging brand development. She works closely with SMB Franchise Advisors’ clients who need to create, streamline or rework their process to achieve strategic growth. Joanne has helped hundreds of franchisees identify and secure locations, as well as guide them through the entire development process, from signing their franchise to procuring financing.
Joanne’s franchise industry experience began when she served as the first employee for the popular brand Rita’s Water Ice. Later, she helped the company franchise over 300 units through key roles held in operations, training, real estate and development. Joanne also owned one of the top performing franchised units with Rita’s Water Ice in Newtown, PA. She then joined Saladworks, the nation’s best-known salad restaurant franchise. There, Joanne was the Director of Franchise Development during a high achieving time when the brand received top awards from industry experts for their development.
Joanne holds a Bachelor’s degree in Business Administration from Kutztown University as well as a Master of Business Administration from Drexel University. She obtained her Certified Franchise Executive (CFE) in 2022. Joanne enjoys working with SMB clients who have a unique selling proposition and need the help of an experienced franchise executive to expand into new markets.