Kayla Mowery, Author at SMB Franchise Advisors

30 April, 2025

Client Spotlight: Goodness Bowls

Author: Kayla Mowery, Technical Writer and Operations Associate Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB SMB had the opportunity to connect with Corinne Persichetti and Susan Persichetti, the Co-Founders of Goodness Bowls. During their conversation, they shared the inspiring story behind Goodness Bowls, a fast-casual café that prioritizes a positive dining experience and exceptional…

15 April, 2025

Legal Essentials for Franchising Your Business

Author: Kayla Mowery, Technical Writer and Operations Associate Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB You’ve built a successful business. Customers love your brand, your operations are strong, and you’re ready to grow, but how do you expand without sacrificing control or quality? That’s the question many business owners ask when they consider franchising….

27 March, 2025

Client Spotlight: EmmUcare

EmmUcare Home Health is redefining home healthcare with a personalized, compassionate approach that puts clients first. Founded on the belief that care should be centered around the individual, EmmUcare provides high-quality home health services and personal care assistance designed to empower individuals to live healthier, more independent lives. With a commitment to innovation, continuous staff…

17 March, 2025

Avoiding Common Pitfalls When Turning Your Business into a Franchise

Author: Kayla Mowery, Technical Writer and Operations Associate, SMB Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB Franchising your business can be an exciting opportunity to grow your brand and connect with new markets. However, the franchising process is complex, and without proper preparation, it’s easy to encounter challenges that can hinder success. By addressing…

24 February, 2025

Client Spotlight: Fitness Premier

In this Client Spotlight, we explore Fitness Premier, a brand committed to elevating the fitness experience across local communities. With a comprehensive approach that includes personal training, nutrition services, and wellness programs, Fitness Premier is dedicated to supporting members in achieving their health goals. Known for their vibrant and encouraging atmosphere, they ensure that fitness…

19 February, 2025

The Importance of Building a Strong Brand Identity in Franchising

Author: Kayla Mowery, Technical Writer and Operations Associate, SMB Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB In the world of franchising, success hinges on more than just offering excellent products or services. As the franchise industry continues to evolve, building and maintaining a strong brand identity has become increasingly crucial for long-term success. Whether…

31 January, 2025

Building a Team to Support a Growing Franchise System

Author: Kayla Mowery, Technical Writer and Operations Associate, SMB Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB As your franchise system expands, assembling a dedicated support team becomes essential for sustained success. A well-structured team assures smooth operations, fosters growth, and maintains brand consistency across all locations. Here, we explore strategies for building and nurturing…

24 January, 2025

Client Spotlight: Scoops Lacrosse

Meet Scoops Lacrosse Scoops Lacrosse is redefining how young athletes discover the game. With a focus on boys and girls aged 3 to 8, Scoops introduces lacrosse in a high-energy, fun-filled environment. Founded with a passion for building confidence and coordination in kids through action-packed play, the brand has grown from local clinics in Boston…

20 December, 2024

Client Spotlight: Brooker’s Founding Flavors Ice Cream

Brooker’s Founding Flavors Ice Cream is more than just an ice cream brand; it’s a revolutionary experience that blends super-premium ice cream with a love for Early American history. Founded by Brian Brooker, this unique concept brings the spirit of America’s Founding Fathers to life with themed ice cream taverns, immersive decor, and historically inspired…

19 November, 2024

Understanding Franchise Fees in the FDD

When exploring franchise opportunities, prospective franchisees often focus on the financial commitment, especially the various fees outlined in the Franchise Disclosure Document (FDD). These fees play a crucial role in supporting the franchise system’s growth and helping individual franchisees thrive. While the FDD may include multiple types of fees, here we’ll cover some of the…