Franchising Blogs and Resource Center

28 August, 2025

SMB Spotlights Cascadia Pizza Franchise Expansion

This summer, the SMB team had an opportunity to spend some time with the franchise founders and leadership behind Cascadia Pizza Co. Based in the Pacific North West, they are now looking to expand nationwide. Here is what Calvin, Buck and Thomas had to share.  SMB Franchise Advisors: In a few sentences, describe what your…
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31 July, 2025

SMB Spotlights Deer Solution

We recently sat down with co-founders Kris and Jaime Goodrich to share more about Deer Solution – a specialized service franchise focused on residential and commercial customers. SMB Franchise Advisors: In a few sentences, describe what services your brand provides and what your company is all about. Kris Goodrich, President: At Deer Solution, we provide…
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28 June, 2025

SMB Spotlights Design Pro Remodeling A Home Renovation Franchise

This month’s SMB client spotlight is on Design Pro Remodeling. Earlier this year, we spent some time with one of the franchise founders of this growing home remodeling franchise. We are sharing a little bit about the brand, what makes their concept special and why they chose to work with the team at SMB to…
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17 June, 2025

When to Invest in Technology to Support Business Expansion

At SMB Franchise Advisors, we work with brands at every stage of growth – and one of the most common questions we get from growing franchisors is: “When is the right time to invest in technology?” Technology plays a pivotal role in franchise success, but timing and selection are everything. Invest too early, and you’ll…
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30 May, 2025

SMB Spotlights urSwim a Youth Water Safety Franchise

SMB Spotlights urSwim founder, Marina Mentzel in a quick conversation about launching and developing her youth water safety and swim instruction franchise brand. SMB: In a few sentences, describe your swim franchise and a little about your company. Marina Mentzel, Founder and CEO: urSwim is a swim instruction school and aquatics management company on a…
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23 May, 2025

Beginning the Process of Converting a Business to a Franchise

Franchising might seem like the next logical step in scaling your business, but it’s more than just replicating what’s already working. It’s about transforming your business into a model that others can follow successfully and profitably, with the systems, support, and structure to back it up. Done right, franchising can take a strong brand from…
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30 April, 2025

Client Spotlight: Goodness Bowls

Author: Kayla Mowery, Technical Writer and Operations Associate Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB SMB had the opportunity to connect with Corinne Persichetti and Susan Persichetti, the Co-Founders of Goodness Bowls. During their conversation, they shared the inspiring story behind Goodness Bowls, a fast-casual café that prioritizes a positive dining experience and exceptional…
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15 April, 2025

Legal Essentials for Franchising Your Business

You’ve built a successful business. Customers love your brand, your operations are strong, and you’re ready to grow, but how do you expand without sacrificing control or quality? That’s the question many business owners ask when they consider franchising. But before you dive into the legal documents, franchise fees, and disclosure regulations, it’s important to…
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27 March, 2025

Client Spotlight: EmmUcare

EmmUcare Home Health is redefining home healthcare with a personalized, compassionate approach that puts clients first. Founded on the belief that care should be centered around the individual, EmmUcare provides high-quality home health services and personal care assistance designed to empower individuals to live healthier, more independent lives. With a commitment to innovation, continuous staff…
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17 March, 2025

Avoiding Common Pitfalls When Turning Your Business into a Franchise

Franchising your business can be an exciting opportunity to grow your brand and connect with new markets. However, the franchising process is complex, and without proper preparation, it’s easy to encounter challenges that can hinder success. By addressing these common franchising pitfalls, you can create a strong foundation for your franchise system and achieve long-term…
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24 February, 2025

Client Spotlight: Fitness Premier

In this Client Spotlight, we explore Fitness Premier, a brand committed to elevating the fitness experience across local communities. With a comprehensive approach that includes personal training, nutrition services, and wellness programs, Fitness Premier is dedicated to supporting members in achieving their health goals. Known for their vibrant and encouraging atmosphere, they ensure that fitness…
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19 February, 2025

The Importance of Building a Strong Brand Identity in Franchising

In the world of franchising, success hinges on more than just offering excellent products or services. As the franchise industry continues to evolve, building and maintaining a strong brand identity has become increasingly crucial for long-term success. Whether you’re an established franchisor or considering franchising your business, understanding the fundamental elements of brand identity and…
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31 January, 2025

Building a Team to Support a Growing Franchise System

As your franchise system expands, assembling a dedicated support team becomes essential for sustained success. A well-structured team assures smooth operations, fosters growth, and maintains brand consistency across all locations. Here, we explore strategies for building and nurturing a team that effectively supports your growing franchise system. The Foundation of Success: Understanding Your Team’s Role…
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24 January, 2025

Client Spotlight: Scoops Lacrosse

Meet Scoops Lacrosse Scoops Lacrosse is redefining how young athletes discover the game. With a focus on boys and girls aged 3 to 8, Scoops introduces lacrosse in a high-energy, fun-filled environment. Founded with a passion for building confidence and coordination in kids through action-packed play, the brand has grown from local clinics in Boston…
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27 December, 2024

Importance of Trademarks in Franchising

Your brand is the foundation of your franchise. It’s what customers recognize, trust, and what franchisees invest in. Protecting it through trademarks isn’t optional, it’s essential for long-term success and stability. Effective trademark protection allows you to expand confidently, avoid legal pitfalls, and ensure consistent brand value across all franchise locations. Let’s explore why every…
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20 December, 2024

Client Spotlight: Brooker’s Founding Flavors Ice Cream

Brooker’s Founding Flavors Ice Cream is more than just an ice cream brand; it’s a revolutionary experience that blends super-premium ice cream with a love for Early American history. Founded by Brian Brooker, this unique concept brings the spirit of America’s Founding Fathers to life with themed ice cream taverns, immersive decor, and historically inspired…
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17 June, 2025

When to Invest in Technology to Support Business Expansion

At SMB Franchise Advisors, we work with brands at every stage of growth – and one of the most common questions we get from growing franchisors is: “When is the right time to invest in technology?” Technology plays a pivotal role in franchise success, but timing and selection are everything. Invest too early, and you’ll…
Read More btn-arrow

23 May, 2025

Beginning the Process of Converting a Business to a Franchise

Franchising might seem like the next logical step in scaling your business, but it’s more than just replicating what’s already working. It’s about transforming your business into a model that others can follow successfully and profitably, with the systems, support, and structure to back it up. Done right, franchising can take a strong brand from…
Read More btn-arrow

15 April, 2025

Legal Essentials for Franchising Your Business

You’ve built a successful business. Customers love your brand, your operations are strong, and you’re ready to grow, but how do you expand without sacrificing control or quality? That’s the question many business owners ask when they consider franchising. But before you dive into the legal documents, franchise fees, and disclosure regulations, it’s important to…
Read More btn-arrow

17 March, 2025

Avoiding Common Pitfalls When Turning Your Business into a Franchise

Franchising your business can be an exciting opportunity to grow your brand and connect with new markets. However, the franchising process is complex, and without proper preparation, it’s easy to encounter challenges that can hinder success. By addressing these common franchising pitfalls, you can create a strong foundation for your franchise system and achieve long-term…
Read More btn-arrow

19 February, 2025

The Importance of Building a Strong Brand Identity in Franchising

In the world of franchising, success hinges on more than just offering excellent products or services. As the franchise industry continues to evolve, building and maintaining a strong brand identity has become increasingly crucial for long-term success. Whether you’re an established franchisor or considering franchising your business, understanding the fundamental elements of brand identity and…
Read More btn-arrow

31 January, 2025

Building a Team to Support a Growing Franchise System

As your franchise system expands, assembling a dedicated support team becomes essential for sustained success. A well-structured team assures smooth operations, fosters growth, and maintains brand consistency across all locations. Here, we explore strategies for building and nurturing a team that effectively supports your growing franchise system. The Foundation of Success: Understanding Your Team’s Role…
Read More btn-arrow

27 December, 2024

Importance of Trademarks in Franchising

Your brand is the foundation of your franchise. It’s what customers recognize, trust, and what franchisees invest in. Protecting it through trademarks isn’t optional, it’s essential for long-term success and stability. Effective trademark protection allows you to expand confidently, avoid legal pitfalls, and ensure consistent brand value across all franchise locations. Let’s explore why every…
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19 November, 2024

Understanding Franchise Fees in the FDD

When exploring franchise opportunities, prospective franchisees often focus on the financial commitment, especially the various fees outlined in the Franchise Disclosure Document (FDD). These fees play a crucial role in supporting the franchise system’s growth and helping individual franchisees thrive. While the FDD may include multiple types of fees, here we’ll cover some of the…
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8 October, 2024

Franchise Disclosure Document (FDD): A Guide to It’s 23 Items

When entering into the franchising industry, it is critical to know the key documents that help protect both the franchisor and the franchisee. The Franchise Disclosure Document (FDD) provides essential details about the franchise opportunity, helping prospective franchisees make informed decisions. As an emerging franchisor, when starting the process of franchising your business, creating this…
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24 September, 2024

Your A-Z Glossary for Franchise Success

Navigating the franchise industry can be complex, with its own set of terms and jargon that are crucial for understanding the industry. Whether you’re a prospective franchisee, a seasoned franchisor, or simply interested in the franchise model, our A-Z glossary of franchising terms is here to help. Each term provides a clear and concise explanation…
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9 August, 2024

How to Attract Ideal Franchisees

Expanding your business through franchising is a strategic way to grow, but it requires the right franchisees to be successful. The ideal franchisee will align with your brand’s culture and values while bringing strong leadership skills and a willingness to learn and adapt. Here’s how to attract franchisees who will drive your brand’s growth. Prioritize…
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11 July, 2024

Choosing the Right Franchise Consultants for Your Growth

Franchising your business is a significant step toward substantial growth and expansion. When working with advisors like SMB, choosing the right suppliers and franchise consultants helps ensure an efficient and successful transition. Here are the key factors to consider when selecting various franchise consultants and suppliers (financial, legal, marketing, public relations, training and technology) for…
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7 June, 2024

The Difference Between Franchisors and Franchisees

The world of franchising is a dynamic and collaborative business model, providing opportunities for growth and success to both franchisors and franchisees. However, their roles, responsibilities, and perspectives within the franchise system are distinctly different. We aim to clarify these differences and illustrate how each party contributes to the overall success of the franchise. The…
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7 May, 2024

What is Franchising?

Franchising is a strategic approach to business expansion that leverages established systems and brand recognition to foster growth. This model involves a relationship between the franchisor and the franchisee, where the franchisee operates under the franchisor’s brand and system. According to the International Franchise Association (IFA), “A franchise (or franchising) is a method of distributing…
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5 April, 2024

Setting Yourself Up for Success: Essential Tips Across Markets

Thinking about franchising your business? It’s a significant step towards expansion and growth. However, before diving into the franchising world, there are several steps SMB recommends you have in place. Read more before franchising your business: Be Current and Relevant Meeting customer needs and demands is important to a future franchise brand. Continuously updating the…
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12 March, 2024

Understanding IFA vs IFE: Which Events Should You Attend?

In the busy world of franchising, staying informed and connected is vital to success. The International Franchise Association (IFA) events and the International Franchise Expo (IFE) both offer opportunities for learning, networking, and business development. But what is the difference between them? Below are some details to help you decide which events you should attend…
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28 August, 2025

SMB Spotlights Cascadia Pizza Franchise Expansion

This summer, the SMB team had an opportunity to spend some time with the franchise founders and leadership behind Cascadia Pizza Co. Based in the Pacific North West, they are now looking to expand nationwide. Here is what Calvin, Buck and Thomas had to share.  SMB Franchise Advisors: In a few sentences, describe what your…
Read More btn-arrow

31 July, 2025

SMB Spotlights Deer Solution

We recently sat down with co-founders Kris and Jaime Goodrich to share more about Deer Solution – a specialized service franchise focused on residential and commercial customers. SMB Franchise Advisors: In a few sentences, describe what services your brand provides and what your company is all about. Kris Goodrich, President: At Deer Solution, we provide…
Read More btn-arrow

28 June, 2025

SMB Spotlights Design Pro Remodeling A Home Renovation Franchise

This month’s SMB client spotlight is on Design Pro Remodeling. Earlier this year, we spent some time with one of the franchise founders of this growing home remodeling franchise. We are sharing a little bit about the brand, what makes their concept special and why they chose to work with the team at SMB to…
Read More btn-arrow

30 May, 2025

SMB Spotlights urSwim a Youth Water Safety Franchise

SMB Spotlights urSwim founder, Marina Mentzel in a quick conversation about launching and developing her youth water safety and swim instruction franchise brand. SMB: In a few sentences, describe your swim franchise and a little about your company. Marina Mentzel, Founder and CEO: urSwim is a swim instruction school and aquatics management company on a…
Read More btn-arrow

30 April, 2025

Client Spotlight: Goodness Bowls

Author: Kayla Mowery, Technical Writer and Operations Associate Expert Reviewer: Dawn Abbamondi, Chief Marketing Officer, SMB SMB had the opportunity to connect with Corinne Persichetti and Susan Persichetti, the Co-Founders of Goodness Bowls. During their conversation, they shared the inspiring story behind Goodness Bowls, a fast-casual café that prioritizes a positive dining experience and exceptional…
Read More btn-arrow

27 March, 2025

Client Spotlight: EmmUcare

EmmUcare Home Health is redefining home healthcare with a personalized, compassionate approach that puts clients first. Founded on the belief that care should be centered around the individual, EmmUcare provides high-quality home health services and personal care assistance designed to empower individuals to live healthier, more independent lives. With a commitment to innovation, continuous staff…
Read More btn-arrow

24 February, 2025

Client Spotlight: Fitness Premier

In this Client Spotlight, we explore Fitness Premier, a brand committed to elevating the fitness experience across local communities. With a comprehensive approach that includes personal training, nutrition services, and wellness programs, Fitness Premier is dedicated to supporting members in achieving their health goals. Known for their vibrant and encouraging atmosphere, they ensure that fitness…
Read More btn-arrow

24 January, 2025

Client Spotlight: Scoops Lacrosse

Meet Scoops Lacrosse Scoops Lacrosse is redefining how young athletes discover the game. With a focus on boys and girls aged 3 to 8, Scoops introduces lacrosse in a high-energy, fun-filled environment. Founded with a passion for building confidence and coordination in kids through action-packed play, the brand has grown from local clinics in Boston…
Read More btn-arrow

20 December, 2024

Client Spotlight: Brooker’s Founding Flavors Ice Cream

Brooker’s Founding Flavors Ice Cream is more than just an ice cream brand; it’s a revolutionary experience that blends super-premium ice cream with a love for Early American history. Founded by Brian Brooker, this unique concept brings the spirit of America’s Founding Fathers to life with themed ice cream taverns, immersive decor, and historically inspired…
Read More btn-arrow

21 October, 2024

Client Spotlight: Rapid Hose

Introducing Kerri and Tiago Da Silva, the powerhouse duo behind Rapid Hose, a leading B2B mobile franchise offering onsite hydraulic hose replacement services. Focused on construction, industrial, and manufacturing sectors, their service ensures minimal downtime when critical equipment fails. With a deep understanding of their industry, they’ve honed a business model built on speed, efficiency,…
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17 October, 2024

Client Spotlight: sēk Sauna Studio

Meet John and Cat Bryson, the founders of sēk Sauna Studio, where the focus is on helping people feel their best through wellness therapies. John and Cat share how sēk combines cutting-edge treatments like infrared saunas, LED light therapy, and cold plunges with a calming, spa-like atmosphere. They also talk about the studio’s journey from…
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24 September, 2024

Client Spotlight: Cork and Candles

Cork & Candles is a unique BYOB retail, experiential candle bar where guests craft personalized candles by choosing from 45 different scents. Known for its fun and interactive atmosphere, it also offers novelty candle-making classes, making it a popular destination for friends to gather and create lasting memories. With three successful locations, Dave and Kenny…
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4 September, 2024

Client Spotlight: Simply Cabinetry

SMB Franchise Advisors: In a few sentences, describe what Simply Cabinetry does and what your company is all about. Diana and Derrick Simmons, Simply Cabinetry: Simply Cabinetry provides kitchen and bath cabinetry through local showrooms and design studios. We cater to both contractors and DIYers, offering a range from simple stock to luxury custom cabinetry….
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22 July, 2024

Client Spotlight: Cleanest Restaurant Group

Cleanest Restaurant Group specializes in the unique niche of restaurant cleaning, a service they’ve mastered for over a decade before deciding to franchise. Howie, the founder, explains how rapid growth and client demand spurred their expansion beyond New York. Discover how their innovative cleaning solutions, ambitious expansion goals, and family involvement have shaped their journey…
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17 June, 2024

Client Spotlight: Sticky Fingers Cooking®

Founded by Erin Fletter in 2011, Sticky Fingers Cooking® has grown from a kitchen table idea into a national franchise that has taught over 150,000 students through 3,000 unique recipes. This after-school program combines education with fun, covering subjects like language, geography, and science. Utilizing their tech platform, Sticky Fingers Cooking Dash®, the company operates…
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24 April, 2024

Client Spotlight: Tipsy Scoop™

Welcome to our “Client Spotlight,” featuring Melissa Tavss, the visionary force behind Tipsy Scoop™. Tipsy Scoop™ started in a New York City kitchen in 2014. It has transformed the frozen dessert world by mixing classic ice cream with the flair of craft cocktails. This innovation has brought a new level of enjoyment to ice cream…
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