March 27, 2025
Client Spotlight: EmmUcare
EmmUcare Home Health is redefining home healthcare with a personalized, compassionate approach that puts clients first. Founded on the belief that care should be centered around the individual, EmmUcare provides high-quality home health services and personal care assistance designed to empower individuals to live healthier, more independent lives. With a commitment to innovation, continuous staff training, and advanced technology integration, EmmUcare ensures that every client receives tailored support with dignity and respect. As a growing franchise, EmmUcare is expanding its reach to bring exceptional care to more communities while upholding its unwavering standards of quality and compassion.
EmmUcare’s headquarters serves as the foundation for its mission.
The EmmUcare Brand and Services
SMB Franchise Advisors: In a few sentences, describe what services your brand provides and what your company is all about.
Kayla Borgess, CEO: EmmUcare Home Health provides compassionate, high-quality home health services and personal care assistance. Our mission is “To provide exceptional, compassionate, and personalized home healthcare services that empower individuals to live healthier, more independent lives. Guided by our belief in delivering CARE CENTERED AROUND YOU, we are committed to understanding and meeting the unique needs of each client, fostering dignity, respect, and trust in every interaction.”
SMB: What makes your service offering unique in today’s market?
Kayla: Our commitment to individualized care, advanced technology integration, and continuous staff training sets us apart. We focus on building lasting relationships with clients and families, ensuring consistent, high-quality service tailored to each person’s needs.
SMB: How do you maintain service quality standards across locations?
Kayla: We implement rigorous training programs, standardized operating procedures, and ongoing quality assessments. Our centralized support system ensures each location adheres to our high standards while allowing flexibility to meet local community needs.
Franchising EmmUcare
SMB: What inspired you to franchise your business?
Kayla: We saw a growing demand for reliable, high-quality home healthcare services across different regions. Franchising allows us to expand our reach while empowering passionate entrepreneurs to make a difference in their communities.
EmmUcare connecting with entrepreneurs eager to make a difference in home healthcare.
SMB: Why did you partner with SMB Franchise Advisors?
Kayla: SMB Franchise Advisors provided the expertise, structure, and strategic guidance we needed to scale successfully. Their proven track record in franchise development helped us create a strong foundation for sustainable growth. SMB took the time to explain everything very clearly to me when I knew nothing about franchising.
SMB: How many locations did you have before SMB? How many have you grown since partnering with SMB?
Kayla: Before partnering with SMB, we had 5 locations. Once we restructured the business into the franchise model in our first year we welcomed 2 franchisees to our network, with continued momentum for future growth!
SMB: What are your long-term goals for your franchise? How many locations do you hope to grow to?
Kayla: Our goal is to expand nationwide, bringing EmmUcare’s trusted home healthcare services to communities across the country. We aim to establish 25-50 franchise locations within the next 3 years.
Franchisee Qualities, Training, and Relationships
SMB: What qualities do you look for in successful franchisee candidates?
Kayla: We seek passionate, service-oriented individuals with strong leadership skills, business acumen, and a commitment to excellence in home healthcare. A background in healthcare is beneficial but not required, as we provide comprehensive training.
SMB: What makes your franchisee training program unique?
Kayla: Our training program combines hands-on experience, business operations guidance, and ongoing mentorship. We provide in-depth support to ensure franchisees are fully prepared to deliver exceptional care while effectively managing their business.
SMB: How do you help franchisees build strong client relationships?
Kayla: We emphasize community engagement, personalized care plans, and excellent customer service. Franchisees receive training on client communication, staff development, and reputation management to foster trust, partnerships, and long-term relationships.
The EmmUcare team collaborates at events to share its vision of client-centered home health services.
EmmUcare Insights and Future Outlook
SMB: What advice do you have for business owners looking to franchise?
Kayla: Ensure you have a strong, scalable business model and seek expert guidance. Franchising requires careful planning, commitment to quality, and a strong support system for franchisees to succeed. You don’t have to reinvent the wheel.
SMB: Is there anything else you would like us to share about your brand?
Kayla: EmmUcare Home Health is dedicated to redefining home healthcare through compassionate service, innovation, and strategic growth. We are excited to welcome new franchisees who share our mission of making a meaningful impact in their communities.
Thinking about franchising your business? Schedule a call with Brian!
Curious about our clients? Check out more Spotlights in the SMB Knowledge Database under the Resources tab.
