Dawn Abbamondi leads SMB Franchise Advisors’ Clients in the areas of marketing, social media, public relations, web development, as well as lead generation, and she contributes to organization and operations process development. With over 20 years of experience in the franchising industry, she has managed several brand acquisitions for expansion into new markets and has experience in brand integration and re-imaging.
Bringing with her extensive retail and franchising experience in the coffee, convenience, gift and floral industries, Dawn joined the SMB team in 2011. Not only has she worked for the franchisor, but she has also been a franchisee, overseeing operations and marketing development. Dawn was a category buyer leading marketing initiatives, such as the creation of monthly promotions, POP design, media and advertising budgets for small and large franchise systems.
Dawn serves as co-chair of the Philadelphia Women’s Franchise Network (WFN), and sits on the International Franchise Association (IFA) Women’s Franchise Committee. Outside of SMB, Dawn writes for Franchise Dictionary Magazine and is a regular contributor to Entrepreneur Magazine.
Dawn holds a Bachelor’s Degree in Architectural Engineering from Drexel University, and has continued graduate study in the areas of Marketing and Business Administration. She obtained her Certified Franchise Executive (CFE) in 2022. She enjoys sharing her experience with companies who are learning how to franchise, as well as those who want a fresh perspective in regard to where their brand fits into the industry and how best to expand into new markets.