Ed Gaubert assists our new franchisor clients with the preparation and inclusion of the Financial Performance Representation section of the FDD, as well as setting financial qualifications for franchisee prospects. As part of that process, he analyzes unit economics of the business model and helps our clients to determine an accurate portrayal of the profitability of the business to a franchise operator. For franchisor clients with existing franchise systems, Ed provides a variety of services, including benchmarking performance analysis, budgeting, business coaching, and assistance with franchisee financing issues.
Ed has more than 50 years of experience in finance and accounting, including over 30 years of experience in franchising. Ed has served as an independent franchise and finance consultant, providing outsourced CFO services and financial modeling to a variety of companies, primarily in the franchising arena. Prior to becoming a consultant, Ed served as Vice President of Finance for Rita’s Water Ice for eight years. He has held financial management positions across a variety of companies including Memorex and Automatic Data Processing (ADP), as well as several start-up organizations.
Ed also has experience as a small business owner, previously operating a franchise in the retail space. Ed has a strong reputation for his ability to generate complex financial models, but equally as important is his ability to easily convey their output and how they can drive actionable business decisions. He received his CFE certification from the International Franchise Association in 2007.
Ed holds a Bachelor’s Degree in Business Administration from Rutgers University and an MBA in Finance from LaSalle University.