Fern Plazza

Market Research Analyst

Fern has over 35 years of experience in many facets of the franchising industry. Most recently, she worked for McDonald’s where she was responsible for optimizing the marketplace through new site development while maximizing system profits, regional income and return on investment. Fern was responsible for all real estate activities within her assigned area.

She began her career at Meineke where she held the positions of Director of Real Estate, with responsibility for the company’s development and expansion, Regional Development Manager and National Advertising Manager. Through her career in franchising she has also worked for Lee Myles, Manhattan Bagel and Rita’s Water Ice in Real Estate Manager and Director positions. She enjoys working with new franchise owners to assist them through the franchise development process.