SMB Franchising

17 June, 2024

Client Spotlight: Sticky Fingers Cooking®

Founded by Erin Fletter in 2011, Sticky Fingers Cooking® has grown from a kitchen table idea into a national franchise that has taught over 150,000 students through 3,000 unique recipes. This after-school program combines education with fun, covering subjects like language, geography, and science. Utilizing their tech platform, Sticky Fingers Cooking Dash®, the company operates…

7 June, 2024

The Difference Between Franchisors and Franchisees

The world of franchising is a dynamic and collaborative business model, providing opportunities for growth and success to both franchisors and franchisees. However, their roles, responsibilities, and perspectives within the franchise system are distinctly different. We aim to clarify these differences and illustrate how each party contributes to the overall success of the franchise. The…

7 May, 2024

What is Franchising?

Franchising is a strategic approach to business expansion that leverages established systems and brand recognition to foster growth. This model involves a relationship between the franchisor and the franchisee, where the franchisee operates under the franchisor’s brand and system. According to the International Franchise Association (IFA), “A franchise (or franchising) is a method of distributing…

24 April, 2024

Client Spotlight: Tipsy Scoop™

Welcome to our “Client Spotlight,” featuring Melissa Tavss, the visionary force behind Tipsy Scoop™. Tipsy Scoop™ started in a New York City kitchen in 2014. It has transformed the frozen dessert world by mixing classic ice cream with the flair of craft cocktails. This innovation has brought a new level of enjoyment to ice cream…

5 April, 2024

Setting Yourself Up for Success: Essential Tips Across Markets

Thinking about franchising your business? It’s a significant step towards expansion and growth. However, before diving into the franchising world, there are several steps SMB recommends you have in place. Read more before franchising your business: Be Current and Relevant Meeting customer needs and demands is important to a future franchise brand. Continuously updating the…

4 April, 2024

Client Spotlight: The Roof Resource

Welcome to our “Client Spotlight,” featuring Mike Harvey of The Roof Resource, a company revolutionizing the roofing industry by simplifying the buying process and delivering significant savings to homeowners. In our interview, Mike shares insights into how virtual consultations have set The Roof Resource apart as the “Netflix of Residential Roofing” and his journey from…

12 March, 2024

Understanding IFA vs IFE: Which Events Should You Attend?

In the busy world of franchising, staying informed and connected is vital to success. The International Franchise Association (IFA) events and the International Franchise Expo (IFE) both offer opportunities for learning, networking, and business development. But what is the difference between them? Below are some details to help you decide which events you should attend…

1 November, 2023

Client Spotlight – SoBol

We had the amazing chance to interview Jason Mazzarone, co-founder of Sobol. Jason first created his Acai Café in 2012 after being inspired by his family’s ice house. With his background as a chef and with a culinary arts degree, he partnered with Co-founder Jim Kalomiris, a long-time family friend with over 20 years of…