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30 May, 2025

SMB Spotlights urSwim a Youth Water Safety Franchise

SMB Spotlights urSwim founder, Marina Mentzel in a quick conversation about launching and developing her youth water safety and swim instruction franchise brand. SMB: In a few sentences, describe your swim franchise and a little about your company. Marina Mentzel, Founder and CEO: urSwim is a swim instruction school and aquatics management company on a…

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27 December, 2024

Importance of Trademarks in Franchising

Your brand is the foundation of your franchise. It’s what customers recognize, trust, and what franchisees invest in. Protecting it through trademarks isn’t optional, it’s essential for long-term success and stability. Effective trademark protection allows you to expand confidently, avoid legal pitfalls, and ensure consistent brand value across all franchise locations. Let’s explore why every…

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16 August, 2023

Communication Is Key To The Franchising Relationship

In the field of franchising, communication fosters a healthy and collaborative franchisor-franchisee connection that drives long-term industry success.

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30 June, 2023

Sharing Your Brand Story Is The Key To Success

In the dynamic world of franchising, leverage your unique story to promote your brand’s success.

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12 June, 2023

5 Things to Think About Before You Franchise Your Business

Before deciding you are ready to franchise and develop your business, there are some important things to think about and prepare prior to expanding.

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4 May, 2023

The Power of the CFE in Franchising

If you are passionate about franchising, obtaining the CFE designation could be a game-changer.

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21 April, 2023

Client Spotlight – Raw Replenish

Recently we caught up with one of our clients, Kate Coleman, founder of Raw Replenish—a plant-based café with a strong focus in wellness—to hear more about her overall journey so far with franchising and her experience working with SMB.

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17 April, 2023

5 Hidden Benefits of Networking You Must Consider

SMB Franchise Advisors highly values the connections created and fostered with clients, industry colleagues and the expansive franchising community – so much so, we call them the “SMB Franchise Family”.

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30 March, 2023

Private Equity and Your Franchise Brand – Growing Together

Entrepreneurs have created amazing franchise companies over the years with proven business models where they have built, expanded, and grown their brands.

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23 March, 2023

Client Spotlight – Ivybrook Academy

We recently conducted an interview with Drew and Jennifer McWilliams, the founders of Ivybrook Academy—a brand focused on providing quality preschool programs for children between the ages of 2-6—and proud clients of SMB.

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