Kayla Mowery, Author at SMB Franchise Advisors • Page 3 of 4

7 June, 2024

The Difference Between Franchisors and Franchisees

The world of franchising is a dynamic and collaborative business model, providing opportunities for growth and success to both franchisors and franchisees. However, their roles, responsibilities, and perspectives within the franchise system are distinctly different. We aim to clarify these differences and illustrate how each party contributes to the overall success of the franchise. The…

7 May, 2024

What is Franchising?

Franchising is a strategic approach to business expansion that leverages established systems and brand recognition to foster growth. This model involves a relationship between the franchisor and the franchisee, where the franchisee operates under the franchisor’s brand and system. According to the International Franchise Association (IFA), “A franchise (or franchising) is a method of distributing…

24 April, 2024

Client Spotlight: Tipsy Scoop™

Welcome to our “Client Spotlight,” featuring Melissa Tavss, the visionary force behind Tipsy Scoop™. Tipsy Scoop™ started in a New York City kitchen in 2014. It has transformed the frozen dessert world by mixing classic ice cream with the flair of craft cocktails. This innovation has brought a new level of enjoyment to ice cream…

5 April, 2024

Setting Yourself Up for Success: Essential Tips Across Markets

Thinking about franchising your business? It’s a significant step towards expansion and growth. However, before diving into the franchising world, there are several steps SMB recommends you have in place. Read more before franchising your business: Be Current and Relevant Meeting customer needs and demands is important to a future franchise brand. Continuously updating the…

4 April, 2024

Client Spotlight: The Roof Resource

Welcome to our “Client Spotlight,” featuring Mike Harvey of The Roof Resource, a company revolutionizing the roofing industry by simplifying the buying process and delivering significant savings to homeowners. In our interview, Mike shares insights into how virtual consultations have set The Roof Resource apart as the “Netflix of Residential Roofing” and his journey from…

12 March, 2024

Understanding IFA vs IFE: Which Events Should You Attend?

In the busy world of franchising, staying informed and connected is vital to success. The International Franchise Association (IFA) events and the International Franchise Expo (IFE) both offer opportunities for learning, networking, and business development. But what is the difference between them? Below are some details to help you decide which events you should attend…

13 February, 2024

How SMB Helps Small Businesses Become Big Businesses!

Turning a small business into a big one is a thrilling journey. SMB understands the dreams that drive entrepreneurs, and we are here to guide you through the process of franchising. Here are six essential questions that aspiring franchisors must answer when they consider franchising as a strategic growth option. Do you have solid operating…

15 January, 2024

How to Make 2024 the Year You Franchise

As we step into the promising year of 2024, the world of franchising is beaming with opportunities. If you are considering entering the world of franchising, now is the perfect time! In this post, we’ll explore why the franchising industry is thriving, and how you can leverage various tools, including AI advancements, consultants, and social…

19 December, 2023

Creating a Plan to Franchise Your Business

You probably had a plan when you started your business, and creating a franchise plan is also recommended to begin your brand’s expansion. To design a successful franchising plan, consider these six steps to help create your plan to franchise: Evaluate your brand’s readiness Before franchising, make sure you have a proven business model, loyal…

7 December, 2023

Client Spotlight – Clean Franchise Brands

We had the outstanding opportunity to interview Kevin DuBois. Clean Franchise Brands is an environmentally friendly dry cleaning and laundry multi–brand franchising company. Their mission to define “The Future of Dry Cleaning®” began in 2000 and has been growing ever since! SMB Franchise Advisors: In a few sentences, can you describe what your brand does…